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How HR Leaders Can Support
Organizations in the VUCA and BANI World

A fogy blue background with a yellow warning sign showing the text: "Volatility Ahead."
Hacking HR Team

Posted on December 06, 2023

Change has been a constant in the history of our species' cultural and biological evolution.

However, cultural changes (because of technology, demographic shifts, politics, etc.) have never happened at the pace they are unfolding today.

Given the fast pace of change, organizations and people face significant challenges in navigating complex and unpredictable environments.

The concepts of VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) and BANI (Brittle, Anxious, Nonlinear, Incomprehensible) shed light on the nature of these challenges and highlight the need for adaptable strategies.


VUCA emphasizes the volatile, uncertain, complex, and ambiguous nature of certain situations or environments. It reflects organizations' challenges when dealing with rapidly changing markets, disruptive technologies, geopolitical shifts, and unpredictable events.

An Infographic showing VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) drivers, impact and needs:  Vision, Understanding, Clarity, and Agility.
Source: Organization Development Tools Institute (ODTI)

BANI, a concept introduced by Jamais Cascio, complements VUCA by highlighting four characteristics of complex environments: brittleness, anxiety, nonlinearity, and incomprehensibility. It reinforces the notion that traditional linear approaches may be inadequate to handle such contexts.

The Connection between VUCA and BANI

The connection between VUCA and BANI lies in how they jointly represent the demanding nature of modern challenges associated with the speed of change.

VUCA sets the stage by acknowledging the volatility, uncertainty, complexity, and ambiguity in various scenarios, while BANI further defines the characteristics of these situations.

In a VUCA world, changes and disruptions can lead to brittleness, where systems and organizations become more fragile and prone to breaking under pressure. This brittleness can trigger anxiety among employees and leaders, making it challenging to navigate through uncertainty and ambiguity. In such nonlinear and incomprehensible environments, conventional approaches may fail to provide adequate solutions, requiring a different mindset and strategies to adapt effectively.

HR Leaders' Role in Thriving in a VUCA and BANI World

HR leaders play a crucial role in helping organizations not only survive but also thrive in the VUCA and BANI world. Their focus should extend beyond traditional HR functions to embrace a more strategic and adaptive approach.

An infographic titled "VUCA vs BANI. A New cronym To Describe The World. VUCA describes the situation of ambiguity and complexity: Volatility, Uncertainty, Complexity, and Ambiguity. BANI serves to describe the situation of the Next Generation of Business: Brittle, Anxious, Non-linear, and Incomprehensible.
VUCA vs BANI (Image credit: Adobe Stock)

How HR Leaders Support Organizations, Leaders, and People in the VUCA and BANI World

Here are six ways HR leaders can add exceptional value in a VUCA and BANI world.

1. Cultivating Resiliency

HR leaders can foster a culture of adaptability, continuous learning, and resilience. Such a culture involves encouraging employees to embrace change, upskill or reskill, and view challenges as opportunities for growth.

2. Leadership Development

HR can identify and develop leaders who can thrive in complex and uncertain environments. These leaders should possess strong emotional intelligence, critical thinking skills, and the ability to lead through VUCA and BANI.

3. Agile HR Practices

Embracing agile HR practices allows HR teams to respond quickly to changing circumstances. Agile methods like iterative planning, frequent feedback, and cross-functional collaboration enhance flexibility and adaptability.

4. Succession Planning

HR leaders can identify critical roles and develop succession plans to ensure a continuous supply of capable leaders who can steer the organization through turbulent times.

5. Well-being and Engagement

Prioritizing employee well-being and engagement becomes crucial in times of heightened anxiety. HR can create a well-being-first culture and implement programs and initiatives that support employees' mental and emotional health.

6. Data-informed Decision-Making

Leveraging data analytics, HR leaders can gain insights into employee sentiments, productivity, and trends, enabling more informed and strategic decision-making during times of VUCA and BANI.

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